MSH #024: You Don’t Need to Create Content to Make Money in the Creator Economy
3 Ways To Earn Money By Curating Existing Content
Welcome to the twenty-fourth edition of the Minimalist Side Hustles newsletter.
Just because you don’t enjoy creating content, doesn’t mean you can’t earn money within the creator economy.
You can curate the content (videos, social media posts, audio, blog posts, etc.) already out there.
Curating content isn’t hard and can be rewarding ($$).
You collect valuable content on a specific topic (a niche) and then you can sell it or monetize it in alternative ways.
There are many ways to curate content, but let’s go over the top 3.
Directories
Create a website using your favorite platform (WordPress, Webflow) or no-code tools (Airtable, Glide) that will contain all the items you’ve curated and the details for each one. You can add categories and multiple sorting options. You can charge for access to the website, or special placements within it, along with ads.Swipe Files
This one is like a “lighter” directory,. Usually, you curate a fixed amount of something specific that people can copy or use for inspiration, which you can then sell or use as a lead magnet. Some examples would be a swipe file of landing pages, Tweets, and Facebook ads.Newsletters
My favorite of the 3! You can curate content on a specific topic and drip it out daily or weekly by email, you can even automate your curated newsletter.
Combine the 3 to create a strong income plan.
Create a directory of whatever you’re curating.
Feature some of the new items in the directory in the newsletter.
Use a swipe file of the top 10 (or more) items as a lead magnet.
What other ways can you curate content to earn?
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Great post Jamie! I love how you highlight that creating content isn’t the only way to make money in the creator economy. Curation is such an underrated skill. I’ll be sharing this in my newsletter, it’s a perspective more people need to hear! 😊